Learn how to convert Internet leads and referrals into new residents through hands-on, skills-building training. Session participants will gain skills such as simple techniques to get Internet leads to engage. They also will practice crafting successful phone and email messages and managing those phone calls that can derail the appointment-setting process. The importance of face-to-face meetings will be discussed along with how to achieve the desired outcome. Participants will learn practical tips for updating community information, creating strong promotional listings, and managing a community’s online reputation.