Back To Schedule
Thursday, May 7 • 8:30am - 10:00am
Driving Change Through Insightful Market Data Interpretation

Quantifying and understanding the scope of a community’s potential market and competition are important tools for ensuring viability. However, assisted living models have shifted in response to economic conditions, market behaviors, older adults’ desires and other factors. Many markets are experiencing the emergence of smaller memory “board and care” homes that are changing the business landscape, along with increased interest in community-based services and technologies. As a result, data collection, analysis and how markets are quantified are shifting. This session will discuss analyzing and quantifying the competition, identify challenges in segmenting the market for levels of care, and review current methodological approaches to quantifying the depth of the markets.


Karen Adams

Vice President, GSI Consulting
avatar for DeAnne Clune

DeAnne Clune

Marketing Director, PRCN
DeAnne's background in senior living marketing began in 1999, serving in corporate and regional marketing leadership roles for well-known companies such as Leisure Care, Merrill Gardens and Emeritus.  She also worked as an industry marketing consultant for four years, prior to joining... Read More →

Thursday May 7, 2015 8:30am - 10:00am EDT
Tampa Convention Center | Room 14