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Tuesday, May 5 • 2:15pm - 3:15pm
What's That Lead Worth, Anyway?
Leads and referrals come to senior housing sales teams from many different sources, with different cost structures and different conversion rates. Experts will offer recommendations on how to decide which programs to continue and expand, discuss making different decisions at different census levels and how that impacts price. Presenters will provide tactical tools to calculate return on investment for each marketing program, discuss how to calculate lost revenue from rooms waiting to be filled and share how they are using these calculations to adjust marketing strategy to maximize profit, such as adding or subtracting various marketing programs or selectively offering price discounts.

avatar for Jamison Gosselin

Jamison Gosselin

VP of Marketing, Communication, & Resident Enrichment, Holiday Retirement
Jamison Gosselin is vice president of marketing, communications and resident enrichment at Holiday Retirement. In this role, he is responsible for generating interest in Holiday, managing and developing engaging resident programs, and working with executive leadership to effectively... Read More →

Laura Kislowski

Senior Market Research Consultant, Solutions Advisors
Laura Kislowski has over 30 years of experience in the senior housing industry managing sales and marketing departments and consulting to providers and ancillary service companies.  She has expertise in marketing, market analysis, strategic planning, sales program development and... Read More →
avatar for Katie Roper

Katie Roper

Vice President of Sales, Caring.com
Katie Roper is Vice President of Sales & Marketing for Caring.com.  An early dot-com entrepreneur, Katie sold ads in 1996 for Four11.com, Yahoo's first acquisition. And in ten years of running a successful consulting practice, she helped dozens of start-ups launch profitable new products and services. Always thinking outside the box, she reoriented a sales team to sell software as a service rather than a traditional licensed product, expanded... Read More →

Tuesday May 5, 2015 2:15pm - 3:15pm EDT
Tampa Convention Center | Room 20