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Wednesday, May 6 • 4:00pm - 5:15pm
The New Generation of Senior Marketing: Instant and Personal
Today’s seniors are more active, cultured and technologically advanced than ever before. More than half of individuals aged 65 and older use the Internet today. This group is also rapidly becoming more accustomed to using social media. Presenters will examine what this shift means from a marketing perspective, offer recommendations for reaching this audience, including how to best approach them. Hear from industry experts and communities about how they’ve changed their marketing strategies to a more immediate and personable approach; why they made the change, and results they’ve experienced. 


Gary Fernandez

Vice President National Sales and Marketing, Capital Senior Living

Doug Johnson

Vice President, Senior Living, RealPage
avatar for Meghan Lublin

Meghan Lublin

SVP of Corporate Marketing & Communications, Sunrise Senior Living
Meghan Lublin is senior vice president, Corporate Marketing & Communications, at Sunrise Senior Living.  Having served at Sunrise for more than 10  years, she is now responsible for the company’s global branding, traditional and online marketing, public relations and internal... Read More →

Steve Moran

Publisher/Blogger, Senior Housing Forum

Wednesday May 6, 2015 4:00pm - 5:15pm EDT
Tampa Convention Center | Room 20