ALFA Senior Living Executive Conference

This interactive session will highlight the importance of the sales and clinical partnership, sharing insights Brookdale learned from the CMS Innovation Grant with INTERACT, a program designed to help community staff identify, assess, communicate, and document changes in resident status before  a decision on hospitalization is made. Presenters will offer an exercise highlighting the importance of a sales/clinical collaborative partnership and customer service.  This session will address the clinical length of stay and impact to revenue, the importance of the sales/clinical partnership and increased awareness and impact this collaborative partnership has on any senior living organization.