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Wednesday, May 6 • 2:30pm - 3:45pm
The Importance of Sales & Clinical Partnership: Business Awareness, Length of Stay, and Revenue
This interactive session will highlight the importance of the sales and clinical partnership, sharing insights Brookdale learned from the CMS Innovation Grant with INTERACT, a program designed to help community staff identify, assess, communicate, and document changes in resident status before  a decision on hospitalization is made. Presenters will offer an exercise highlighting the importance of a sales/clinical collaborative partnership and customer service.  This session will address the clinical length of stay and impact to revenue, the importance of the sales/clinical partnership and increased awareness and impact this collaborative partnership has on any senior living organization.


Kim Estes

Senior Vice President, Clinical Services, Brookdale
avatar for Jim Pusateri

Jim Pusateri

Senior Vice President, Sales, Brookdale
Mr. Pusateri is Senior Vice President of Sales at Brookdale Senior Living. This is Jim’s second stay with Brookdale. From 1997 to 2000, Jim was hired as the first Regional Director of Sales with Brookdale and held positions as Corporate Director of Sales and Marketing and Corporate... Read More →

Wednesday May 6, 2015 2:30pm - 3:45pm EDT
Tampa Convention Center | Room 20