Loading…
Schedule
Monday, May 4
 

7:00am EDT

ALFAPAC Golf Classic

Celebrating Our 10th Anniversary!

ALFAPAC is pleased to welcome you to TPC Tampa Bay for our 10th anniversary!  Come join your colleagues in support of ALFAPAC and play a course recognized by Golf World Magazine as the #13 best public golf facility.   TPC Tampa Bay has also played host to Champions Tour events, including the Encompass Insurance Pro-Am.  As always, Golf Classic attendees will be treated to the following:

Transportation to/from TPC Tampa Bay | Breakfast & Lunch | Range Balls | Round of Golf with Unique Networking Opportunities | Fantastic Prizes | Amenity Package & Gifts


Monday May 4, 2015 7:00am - 2:00pm EDT
TPC Tampa Bay

3:00pm EDT

ALFA Board of Directors Meeting
Monday May 4, 2015 3:00pm - 5:30pm EDT
TBA

3:00pm EDT

ALFA Executive Round Table Meetings
Monday May 4, 2015 3:00pm - 5:30pm EDT
TBA

5:30pm EDT

ALFA President's Council Reception
Monday May 4, 2015 5:30pm - 6:45pm EDT
TBA

5:30pm EDT

Health and Wellness Reception
Monday May 4, 2015 5:30pm - 6:45pm EDT
TBA
 
Tuesday, May 5
 

7:45am EDT

Networking Breakfast
Tuesday May 5, 2015 7:45am - 8:30am EDT
TBA

8:30am EDT

General Session | Leadership: Taking Charge
One of the most admired men in America, General Colin Powell has been a leader for most of his life, having led troops as a military leader, chairman of the Joint Chiefs of Staff and secretary of state. But Powell believes a leader is more than just his or her title. Drawing on examples garnered from experience as both a leader on the world stage and as eyewitness to leadership in action, Powell illustrates for audiences precisely what it takes to be a leader, providing strategies for “taking charge” during times of great change and great crises. Powell demonstrates how to remain focused, take responsibility and work towards improving processes, organizations and people.


Tuesday May 5, 2015 8:30am - 10:00am EDT
Tampa Convention Center

10:00am EDT

Lunch at the Expo
Tuesday May 5, 2015 10:00am - 1:00pm EDT
TBA

1:00pm EDT

1:00pm EDT

1:00pm EDT

1:00pm EDT

People with Parkinson's Need You to Be Aware in Care

National Parkinson Foundation-funded research has shown that transition into a new care setting poses unique challenges for people living with Parkinson’s disease (PD), particularly when it comes to getting pills on time. The standard rule of “one hour before and after” does not work in PD; the worsening of symptoms can happen quickly, leading to frustrating and sometimes painful “off time.” Learn what your staff needs to know regarding medication management in Parkinson’s to avoid complications in care.


Speakers
avatar for Joan Gardner, RN, BSN

Joan Gardner, RN, BSN

Clinic Supervisor, Struthers Parkinson's Center
Joan Gardner RN, BSN is the clinic supervisor at the Struthers Parkinson’s Center in Minneapolis, a National Parkinson Foundation (NPF) Center of Excellence.  Joan is recognized as a clinical expert in nursing care for individuals and families living with Parkinson’s.  She serves... Read More →


Tuesday May 5, 2015 1:00pm - 2:00pm EDT
Tampa Convention Center | Room 15

1:00pm EDT

Why Is Everyone Developing Today?
Ken Segarnick will lead a panel discussion that centers on the recent surge in development activity and delves into a range of areas, including the potential impact on competition on both a national and local market level, design and building features being incorporated in new supply that is distinct from the vintage 1990's/early 2000's stock, investor perspective on the financial upside and risk factors in new development, what community-based leaders (Executive Directors, Sales Force) need to think about in the event that a new community is coming on-line in their market. 

Speakers
SH

Stephanie Handelson

President & COO, Benchmark Senior Living
CH

Chuck Herman

President, Seniors Housing and Post-Acute, Health Care REIT
avatar for Ed Kenny

Ed Kenny

President & CEO, LCS
Ed Kenny is Chairman and Chief Executive Officer of LCS®. In this role, he provides both strategic and hands-on leadership to a dynamic organization of 550 employees who serve more than 30,000 residents in 112 communities nationwide. Under Ed’s direction, LCS has grown to become... Read More →
avatar for Ken Segarnick

Ken Segarnick

Chief Corporate Officer, Brandywine Senior Living


Tuesday May 5, 2015 1:00pm - 2:00pm EDT
Tampa Convention Center | Room 5

1:00pm EDT

Innovation and Transformation in Assisted Living
Take an in-depth look at where assisted living fits into the future of healthcare by reviewing its roots, current state and how the industry could shape itself for the future. Panelists will discuss challenges facing the assisted living industry as it progresses, such as a changing typical assisted living resident, regulations, funding and building a top-notch workforce.

Moderators
avatar for Diane Doumas

Diane Doumas

Executive Director, The Center for Excellence in Assisted Living (CEAL)
Diane is an accomplished senior living executive and thought leader. In 1982, she became one of the founding employees at Sunrise Senior Living, and spent most of her career providing executive oversight of operations for assisted living sites throughout the Washington DC metro area... Read More →
KO

Kevin O'Neil, M.D.

Chief Medical Officer, Brookdale

Speakers
RK

Robert Kramer

CEO, National Investment Center for Seniors Housing & Care
Mr. Kramer is founder and CEO of the National Investment Center for Seniors Housing & Care (NIC), a non-profit 501(c)(3) organization whose mission is to advance the quality and availability of seniors housing and care options for America’s elders through research, education and... Read More →


Tuesday May 5, 2015 1:00pm - 2:00pm EDT
Tampa Convention Center | Room 14

1:00pm EDT

Great People + Strong Process = Success
Have you ever felt that the sales culture stops with the executive director? Sales teams are under a lot of pressure to have a high census, and this session will offer sales teams actionable steps to achieve that goal. Operations and sales leaders will discover better ways to unlock their potential for a unified sales culture. Hear how these sales leaders have obtained buy-in from their teams to differentiate their product in a competitive market. After attending this session, you can help develop your entire team into a strong sales force. 

Speakers
ML

Michael Levine

Vice President of Sales and Marketing, Chelsea Senior Living LLC
SP

Shirley Paulk

Senior Vice President Sales/Marketing, The Arbor Company
As a registered nurse, Shirley Paulk started her healthcare career as a critical nurse. Overtime she gravitated to senior care as a Director of Nursing and a Nursing Home Administrator.  The combination of  her clinical and operational background led her into sales and marketing... Read More →


Tuesday May 5, 2015 1:00pm - 2:00pm EDT
Tampa Convention Center | Room 18

1:00pm EDT

Rapid-Fire: A Fast-Paced Review of Dementia Best Practices
Don’t get left behind. Presenters will focus on how to make your good memory care program great in this fast-paced session. Attendees will learn about choosing, training, and retraining the memory care employee and the higher acuity resident. Additionally, the discussion will highlight meeting clinical needs first, and then developing and tailoring programming that focuses on the individual resident.

Moderators
MN

Maria Nadelstumph

Vice President of Organizational Development & Program Excellence, Brandywine Senior Living

Speakers
avatar for Rita Altman

Rita Altman

Senior Vice President, Memory Care & Programming, Sunrise Senior Living
Rita Altman, M.S.N., R.N., C.V.M., is senior vice president of Memory Care and Program Services for Sunrise Senior Living where she uses the latest evidence-based research to design and oversee the implementation of their memory care and assisted living programs. She earned her B.S.N... Read More →
avatar for Kim Butrum

Kim Butrum

Vice President of Health Services, Silverado
Kim Butrum joined Silverado in 2014, bringing 30 years of extensive experience, leadership and clinical expertise in serving and treating those with neurodegenerative disorders. As part of her role, Kim oversees Silverado's university affiliations as well as any of the studies in... Read More →
PD

Patrick Doyle

Director of Memory Care Services, Brightview Senior Living


Tuesday May 5, 2015 1:00pm - 2:00pm EDT
Tampa Convention Center | Room 24

1:00pm EDT

PC-PAL: Using Metrics to Measure Person-Centered Practices
Assisted living communities seek to provide person-centered care, but can lack the tools to assess person-centeredness. Person-Centered Practices in Assisted Living (PC-PAL) is a new, free tool to measure and monitor person-centeredness across domains ranging from well-being and belonging to individualized care and services, workplace services, and caregiver-resident relationships. This interactive session will present the PC-PAL, which was developed by assisted living providers, staff, residents and their family members, organizational representatives, and researchers. Participants will understand how PC-PAL questionnaires were developed, how to administer and score the PC-PAL, and how to use the PC-PAL to promote person-centeredness within an organization.

Speakers
avatar for Maribeth Bersani

Maribeth Bersani

SVP of Public Policy, ALFA
Maribeth Bersani has worked in the field of aging for over 30 years. She has been the Senior Vice President of Public Policy for the Assisted Living Federation of America for 10 years. ALFA is the largest trade association representing senior living providers.    Prior to joining... Read More →
SZ

Sheryl Zimmerman

Professor and Program Co-Director, University of North Carolina at Chapel Hill


Tuesday May 5, 2015 1:00pm - 2:00pm EDT
Tampa Convention Center | Room 19

1:00pm EDT

Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment
Healthcare is rapidly changing and today’s leaders must engage, understand their role and the value they bring to hospital systems eager to reduce patient readmissions and improve outcomes. Those attending this session will learn strategies to partner your organization with hospital leaders as part of their post-acute readmission reduction strategy, critical outcomes to track to become a viable part of the healthcare network and how to position those outcomes to key decision makers. Experts also will share insight on the role of preventative wellness, and why it’s more important than ever to differentiate what you do, how you do it and the impact it has on reduced patient readmissions and your referral ranking.

Speakers
avatar for Traci Bild

Traci Bild

Founder/Chairman, Bild and Company
Traci Bild is the Founder and Chairwoman of Bild & Company, a national healthcare consulting firm with deep roots in senior living. She successfully led her company to double in growth year over year for five during the worst recession of her generation. Bild & Company landed on the... Read More →
LP

Loriann Putzier

COO, IntegraCare Corp


Tuesday May 5, 2015 1:00pm - 2:00pm EDT
Tampa Convention Center | Room 20

2:15pm EDT

2:15pm EDT

Peer to Peer: Enhance Resident Dining Experiences Through Staff Engagement
Speakers
MG

MaryEllen Greenfield

Director of Business Development & Hospitality, Five Star Quality Care
RP

Rob Poyas

Vice President of Sales & Marketing, Five Star Quality Care


Tuesday May 5, 2015 2:15pm - 3:15pm EDT
Tampa Convention Center | Room 3

2:15pm EDT

Peer to Peer: Purpose Driven Programs for Positive Public Relations
Speakers
avatar for Tess Aiello

Tess Aiello

Resident Enrichment Manager, Holiday Retirement
Tess Aiello oversees Resident Enrichment for Holiday Retirement, including Independent Living, Assisted Living and Memory Care programs. Leading a team of 300 Enrichment Coordinators, she provides programming standards, resources, and training guidelines on how to identify residents... Read More →


Tuesday May 5, 2015 2:15pm - 3:15pm EDT
Tampa Convention Center | Room 3

2:15pm EDT

Adapting Your Community for Residents with Parkinson's Disease

Our population is aging, and with it, the number of people living with Parkinson’s disease (PD). By the year 2030, the population of people with Parkinson’s is expected to double, to more than two million. Because of the diversity of PD symptoms, from the classic mobility impairments to communication challenges, mood and cognition changes, sleep disruption, and pain, there are many care concerns that must be understood and addressed by your staff. In this session, we will discuss common concerns that patients and families living with Parkinson’s have when they move out of their home and into your assisted living care setting.   


Speakers
avatar for Joan Gardner, RN, BSN

Joan Gardner, RN, BSN

Clinic Supervisor, Struthers Parkinson's Center
Joan Gardner RN, BSN is the clinic supervisor at the Struthers Parkinson’s Center in Minneapolis, a National Parkinson Foundation (NPF) Center of Excellence.  Joan is recognized as a clinical expert in nursing care for individuals and families living with Parkinson’s.  She serves... Read More →


Tuesday May 5, 2015 2:15pm - 3:15pm EDT
Tampa Convention Center | Room 15

2:15pm EDT

From Community to C-Suite: Women in Leadership
Celebrate women who have climbed to the top of the industry and uncover their proven methods for success.  Session participants will learned from accomplished women, discover what inspires them, and harness their energy to empower growth and development.

Speakers
DM

Danielle Morgan

COO, MBK Senior Living
MS

Mary Sue Patchett

Vice President, Operations, Brookdale
avatar for Tiffany Tomasso

Tiffany Tomasso

Founding Partner, Kensington Senior Living
avatar for Collette Valentine

Collette Valentine

CEO/COO, Integral Senior Living


Tuesday May 5, 2015 2:15pm - 3:15pm EDT
Tampa Convention Center | Room 13

2:15pm EDT

Why Do Investors Like Seniors Housing?

Why is there more and more capital flowing into the seniors housing and care sector?  Who are the investors and what are they looking for?  What are the considerations investors make as they allocate capital into this asset type?  What are current supply and demand conditions?  Are we at peak pricing?  This session, featuring  Beth Mace, NIC’s Chief Economist, will provide answers to these questions and more.  In this session, Ms. Mace will also provide commentary on the property market outlook for the sector in general and discuss what impact rising interest rates and other capital market conditions could have on the sector.  


Speakers
avatar for Beth Burnham Mace

Beth Burnham Mace

Chief Economist and Director of Capital Markets Outreach, National Investment Center for Seniors Housing & Care
Beth Burnham Mace is the Chief Economist and Director of Capital Markets Research at the National Investment Center for the Seniors Housing & Care Industry (NIC). Prior to joining the staff at NIC, she served as a member of the NIC Board of Directors for 7 years and chaired NIC’s... Read More →


Tuesday May 5, 2015 2:15pm - 3:15pm EDT
Tampa Convention Center | Room 5

2:15pm EDT

Igniting Innovation: Strategic Steps to Drive Growth in Senior Living
Senior living is increasingly evolving to become a more sophisticated business, creating exponential growth opportunities. Leaders at all levels can take steps immediately to advance the trajectory of their career. Wondering how to position yourself for the next big job? Join this session to hear firsthand from executives who propelled themselves from entry-level positions to the C-Suite. Learn strategies to become a top candidate for promotion, how to measure success through key performance indicators, and why innovation is critical to distinguish what you do, how you do it, and the impact it can have on your business as well as the industry at large.

Speakers
JH

Justin Hutchens

CEO & President, National Health Investors, Inc.
avatar for Shamim Wu

Shamim Wu

Executive Vice President, Sales, Holiday Retirement
Shamim Wu joined Holiday in 2010 and is the Executive Vice President, Sales. In this capacity, she has responsibility for leading Holiday’s sales and revenue initiatives including strategy and process development. Shamim has dedicated her career to the senior living industry. She... Read More →


Tuesday May 5, 2015 2:15pm - 3:15pm EDT
Tampa Convention Center | Room 14

2:15pm EDT

Offering an Excellent Dining Experience While Managing Nutritional Care
Resident choice is the preferred option when it comes to dining and diets, and this session examines approaches to offering new levels of the dining experience while managing residents’ nutritional care. Panelists will discuss understanding nutritional concerns in older populations, new dining practice standards, and managing resident choice versus medical needs. Participants will have an understanding of how age effects nutrition in older adults, the importance of maintaining weight, and methods to encourage healthy residents through focusing on resident satisfaction in dining and quality of life.

Speakers
avatar for Linda Crandall

Linda Crandall

Chairman & CEO, Crandall Corporate Dieticians
avatar for Randolph Valdez

Randolph Valdez

Regional Director of Dining Services, Sunrise Senior Living
avatar for Jon Williams

Jon Williams

Senior Vice President, Crandall Corporate Dieticians


Tuesday May 5, 2015 2:15pm - 3:15pm EDT
Tampa Convention Center | Room 19

2:15pm EDT

What's That Lead Worth, Anyway?
Leads and referrals come to senior housing sales teams from many different sources, with different cost structures and different conversion rates. Experts will offer recommendations on how to decide which programs to continue and expand, discuss making different decisions at different census levels and how that impacts price. Presenters will provide tactical tools to calculate return on investment for each marketing program, discuss how to calculate lost revenue from rooms waiting to be filled and share how they are using these calculations to adjust marketing strategy to maximize profit, such as adding or subtracting various marketing programs or selectively offering price discounts.

Speakers
avatar for Jamison Gosselin

Jamison Gosselin

VP of Marketing, Communication, & Resident Enrichment, Holiday Retirement
Jamison Gosselin is vice president of marketing, communications and resident enrichment at Holiday Retirement. In this role, he is responsible for generating interest in Holiday, managing and developing engaging resident programs, and working with executive leadership to effectively... Read More →
LK

Laura Kislowski

Senior Market Research Consultant, Solutions Advisors
Laura Kislowski has over 30 years of experience in the senior housing industry managing sales and marketing departments and consulting to providers and ancillary service companies.  She has expertise in marketing, market analysis, strategic planning, sales program development and... Read More →
avatar for Katie Roper

Katie Roper

Vice President of Sales, Caring.com
Katie Roper is Vice President of Sales & Marketing for Caring.com.  An early dot-com entrepreneur, Katie sold ads in 1996 for Four11.com, Yahoo's first acquisition. And in ten years of running a successful consulting practice, she helped dozens of start-ups launch profitable new products and services. Always thinking outside the box, she reoriented a sales team to sell software as a service rather than a traditional licensed product, expanded... Read More →


Tuesday May 5, 2015 2:15pm - 3:15pm EDT
Tampa Convention Center | Room 20

2:15pm EDT

Environment Matters: Collaboration in Memory Care Design and Development
Tired of just hearing about no dead-ends in the hallways and no crazy designs in the carpet?  So are we.  Come watch an interactive design charrette where a memory care building will be developed onsite with architects and senior living professionals in programming, operations, and sales and marketing. Learn how these experts address design challenges and process suggestions for best in class dementia design.

Moderators
MN

Maria Nadelstumph

Vice President of Organizational Development & Program Excellence, Brandywine Senior Living

Speakers
avatar for Dan Edwards

Dan Edwards

Associate Principal, LRS Architects, Inc.
Dan is an Associate Principal and works exclusively in the Senior Housing Studio at LRS Architects. With offices in Portland, Oregon, and Shanghai, China, LRS has designed senior housing in 27 U.S. states, China, Canada, and Nicaragua.   Registration •  Oregon Education... Read More →
avatar for Allison Guthertz

Allison Guthertz

VP of Quality Resident Services, Benchmark Senior Living
Allison Guthertz is Vice President of Quality Resident Services at Benchmark Senior Living based in Wellesley, MA.  Benchmark Senior Living is committed to setting the standard of excellence in senior housing. Benchmark develops, owns and manages senior living communities in the... Read More →
avatar for Dan Purgiel

Dan Purgiel

Managing Principal, LRS Architects, Inc.
Dan is a Managing Principal and leads the Senior Housing Studio within LRS Architects, Inc. With offices in Portland, Oregon, and Shanghai, China, LRS has designed senior housing in 27 U.S. states, China, Canada, and Nicaragua.   Registration •  Architect: Arizona, Colorado... Read More →
TW

Tanya Walker

Managing Director, Kensington Park Senior Living


Tuesday May 5, 2015 2:15pm - 3:45pm EDT
Tampa Convention Center | Room 24

3:30pm EDT

3:30pm EDT

Peer to Peer: Trends in Executive Development
Speakers
BM

Bob Moran

Vice President, Human Resources, Benchmark Senior Living


Tuesday May 5, 2015 3:30pm - 4:30pm EDT
Tampa Convention Center | Room 3

3:30pm EDT

Peer to Peer: Workforce Development and Employee Relations
Speakers
SF

Suzanne Foley

Senior VP of Human Resources, Integral Senior Living


Tuesday May 5, 2015 3:30pm - 4:30pm EDT
Tampa Convention Center | Room 3

3:30pm EDT

Improving Parkinson's Disease Care Through Telemedicine: Issues and Opportunities

Telemedicine, or the remote delivery of health care using telecommunications technology, has become a “hot topic” in health care, and the market for telehealth solutions and access is growing rapidly. Parkinson’s disease is the second most common neurodegenerative disorder after Alzheimer’s disease and requires close interdisciplinary care and frequent medication adjustments, making it an ideal model for the implementation of remote care. This session will discuss the evolving role of telemedicine in the care of patients with Parkinson’s disease and the impact it will have on the assisted living community.


Speakers
CH

Christopher Hess, M.D.

Assistant Professor of Neurology, UF Center for Movement Disorders and Neurorestoration,, Director, NF/SGVHS PADRECC Consortium Center
Christopher W. Hess, MD, an Assistant Professor of Neurology at the University of Florida College of Medicine, and directs the Veterans Administration Parkinson's Disease Consortium Center at the North Florida/South Georgia VA Medical Center. Dr. Hess received his medical degree from... Read More →


Tuesday May 5, 2015 3:30pm - 4:30pm EDT
Tampa Convention Center | Room 15

3:30pm EDT

Creative Strategies for Financing Senior Care
More than 70% of Americans older than 40 aren’t confident that they will be able to finance or make the right decision for long term care and senior living, but there are creative strategies to help older adults finance their new home immediately with your community. For example, more than 17 million veterans are eligible for a pension that helps them pay for care, but fewer than 5% receive it. Many older adults have a life insurance policy that that can be converted to a long term care policy. There are also realtor networks specializing in senior housing and the potential of house deferments – a resource basically untapped in the United States but widely used overseas.

Speakers
avatar for Suzette Graham

Suzette Graham

CEO, Angels Consulting Group
As former Mrs. Alaska & mother of 5, Suzette has always been an advocate for the vulnerable. First helping children where she was awarded the heroism award from the Governor of Alaska, helping homeowners in foreclosure & now helping Veterans & their widows cut through the bureaucracy... Read More →


Tuesday May 5, 2015 3:30pm - 4:30pm EDT
Tampa Convention Center | Room 5

3:30pm EDT

Future of Long Term Care in Health Care Reform

Recent health care reform has changed the long-term care landscape. Professor Grabowski’s research focuses on the economics of aging with a particular interest in the area of long-term care, including long-term care financing, organization, and delivery of services. He will discuss the issues of illness and health care for assisted living residents, review recent payment and delivery reforms for the chronically ill and consider the implications of these reforms for assisted living communities.


Moderators
avatar for Diane Doumas

Diane Doumas

Executive Director, The Center for Excellence in Assisted Living (CEAL)
Diane is an accomplished senior living executive and thought leader. In 1982, she became one of the founding employees at Sunrise Senior Living, and spent most of her career providing executive oversight of operations for assisted living sites throughout the Washington DC metro area... Read More →

Speakers
DD

Dr. David Grabowski

Professor, Health Policy, Harvard Medical School


Tuesday May 5, 2015 3:30pm - 4:30pm EDT
Tampa Convention Center | Room 14

3:30pm EDT

Strategies for Greater Staff Stability by Engaging Today's Workforce
The ability to hire and retain employees in senior living is challenged by caregiver shortages, high employee turnover and an aging population with increasingly sophisticated care needs. These factors can form a vicious cycle as providers rely on current staff to fill additional shifts causing burnout, dissatisfaction and ultimately more turnover. This session will examine the senior living workforce and detail how to turn around turnover by adopting employee-centric practices that improve staff satisfaction and retention. Discover strategies to keep staff engaged and how a balanced approach to staffing improves employee satisfaction, quality of care and service, resident and family relationships, and financial performance. You will learn how to proactively identify hiring needs, recruit high quality candidates, and attract best fit employees for long-term retention. 

Speakers
BM

Blair Minton

President, RPM Management
BT

Ben Thompson

VP of Special Projects, Senior Living Communities
MW

Mark Woodka

CEO, OnShift


Tuesday May 5, 2015 3:30pm - 4:30pm EDT
Tampa Convention Center | Room 18

3:30pm EDT

Alzheimer's: A Woman's Disease

Alzheimer’s disease affects more women than men from a diagnosis standpoint. The Alzheimer’s Association’s 2011 Facts and Figures report shows that 3.4 million of the 5.4 million Americans living with Alzheimer’s are female. Women are also impacted by Alzheimer’s as the primary caregivers. Sixty percent of Alzheimer’s caregivers are women and of those women, 68 percent say they have emotional stress from caregiving. Learn about the many ways Alzheimer’s impacts women today and ways to cope with this increasing challenge.


Speakers
avatar for Amanda G. Smith, M.D.

Amanda G. Smith, M.D.

Medical Director, USF Health Byrd Alzheimer's Institute
Dr. Amanda G. Smith is the Medical Director of the USF Byrd Alzheimer’s Institute and an Associate Professor in Psychiatry and Behavioral Neuroscience at the University of South Florida Morsani College of Medicine. She received her Bachelor’s degree from Emory University in Atlanta... Read More →


Tuesday May 5, 2015 3:30pm - 4:30pm EDT
Tampa Convention Center | Room 24

3:30pm EDT

Integrated Technology-Based Health and Recreational Programs in Senior Living
Structured recreational and leisure activities (RLAs) are critical for a sense of wellbeing, particularly for older adults living with dementia. There have been documented long term effects of RLAs such as delayed progression of cognitive impairment and the reduction in behavioral and psychological symptoms of dementia, which can result in decreased use of psychotropic medications. The presentation will explore the link between fun as a motivator and technology as a way to provide individuals with opportunities for person-directed self-expression, which can improve mental, physical and societal health. Presenters will discuss the role of gerontechnology and offer strategies to integrate engaging technology-based, person-centered brain health and recreational programs into relationship-centered community initiatives.

Speakers
JK

Juliet Kerlin

Director of Research, It's Never 2 Late


Tuesday May 5, 2015 3:30pm - 4:30pm EDT
Tampa Convention Center | Room 19

3:30pm EDT

Six Lessons Learned (Good and Terrible) While Touring Senior Living Communities
Senior living writer Steve Moran shares lessons learned on his tour of senior living communities around the country. By the end of 2014, Moran had visited close to 40 communities and says a few visits have been “amazingly wonderful” while some have been “alarmingly terrible.” This session will look at six solid lessons Moran learned from his tours that he will share to help communities engage with each visitor, translating into higher occupancies, waiting lists, happier residents, and team members. Participants will get a better understanding of common failures and successes that take place in first impression situations, and simple lessons communities can implement that will make a spectacular impression to first time visitors.

Speakers
avatar for Lori Juneau-Alford

Lori Juneau-Alford

COO, Avanti Senior Living
SM

Steve Moran

Publisher/Blogger, Senior Housing Forum
KM

Kent Mulkey

Chief Operating Officer, Keystone Senior Management Services
For close to 20 years Kent has been committed to elevating the lives of seniors and creating dynamic communities where people live in joy and meaningful connection. I have devoted myself to operating seniors housing communities with record occupancies, solid financial performance... Read More →


Tuesday May 5, 2015 3:30pm - 4:30pm EDT
Tampa Convention Center | Room 13

3:30pm EDT

Turn the Tables: Increasing Resident Satisfaction and Capturing Lost Revenue
Current and projected trends in senior living markets show residents increasingly desire communities offering upgraded amenities including stylish accommodations, lifestyle programs, and expanded eating options. Communities are directing investments away from past cafeteria styles to upgraded dining. This session will demonstrate how proven point-of-sale technology born in the restaurant industry leads to faster and higher profitability and return on investment. Presenters will demonstrate how point-of-sale systems are being designed specifically for the senior living industry, gains in resident satisfaction, reduced order mistakes, and shortened wait times. Attendees will obtain a greater understanding of how to use dining room technology to lessen turnover, drive referrals, and decrease price elasticity.

Speakers
avatar for Lance Bell

Lance Bell

President & CEO, POS Partners Inc.
Lance Bell is the President and CEO of POS Partners, Inc., a Future POS dealership internationally headquartered in Chicago, with sales offices in 4 states, employees in 2 countries, and clients across the United States.Lance began his restaurant career at the young age of 16, later... Read More →


Tuesday May 5, 2015 3:30pm - 4:30pm EDT
Tampa Convention Center | Room 20

4:30pm EDT

Expo Reception
Tuesday May 5, 2015 4:30pm - 6:00pm EDT
TBA
 
Wednesday, May 6
 

7:45am EDT

Networking Breakfast
Wednesday May 6, 2015 7:45am - 9:00am EDT
TBA

8:30am EDT

General Session | Unraveling Alzheimer's Disease
Speakers
avatar for Bill Frist, M.D.

Bill Frist, M.D.

Recognised heart and lung transplant surgeon and former U.S. Senate majority leader. He founded and directed the Vanderbilt Transplant Center where performed more than 150 heart and lung transplants.
avatar for Dr. David Morgan

Dr. David Morgan

CEO of the Byrd Alzheimer’s Institute, Professor at the University of South Florida’s College of Medicine. Received the Medical Hero Award and the USF President’s Award for Faculty Excellence .
avatar for George Vradenburg

George Vradenburg

Chairman, UsAgainstAlzheimer's


Wednesday May 6, 2015 8:30am - 10:00am EDT
TBA

10:00am EDT

Expo
Wednesday May 6, 2015 10:00am - 12:30pm EDT
TBA

12:45pm EDT

ALFA Hero Awards Luncheon
Speakers
avatar for Ed Asner

Ed Asner

Television, film and stage actor and icon of the fabric of American culture. Winner of seven Emmy Awards, and the voice of the beloved UP's Carl Fredricksen. 


Wednesday May 6, 2015 12:45pm - 2:15pm EDT
TBA

2:30pm EDT

Peer to Peer: Safety Solutions Driven by Collaboration and Engagement
Speakers
DL

Dan Loon

VP Associate Advancement & Education, Legend Senior Living


Wednesday May 6, 2015 2:30pm - 3:45pm EDT
Tampa Convention Center | Room 3

2:30pm EDT

2:30pm EDT

Peer to Peer: Maximizing Your Company's Online Experience
Speakers
JB

Jonathan Barbieri

Vice President of Marketing, Greenfield Senior Living


Wednesday May 6, 2015 2:30pm - 3:45pm EDT
Tampa Convention Center | Room 3

2:30pm EDT

Evidence-Based Prevention Programs on Aging and Cognitive Decline

Managing residents’ cognitive decline is a challenge for caregivers and management that will intensify as individuals live longer and the senior living community of the future positions itself to meet the needs of aging residents. The senior living executive works in all settings to develop ways to decrease incidence and risk of decline, as well as to provide the best possible programming to treat impairment. This workshop will examine new ways of understanding Alzheimer’s disease in the context of aging and present evidence-based treatments to prevent symptomatology and functional impairments so residents can maintain independence, quality of life and contribution to the community. 


Speakers
avatar for Bruce Brotter, Ph.D.

Bruce Brotter, Ph.D.

Vice President of Training and Clinical Services, Memory Training Centers of America
Bruce Brotter, Ph.D., Vice President Clinical Program and Staff Development, Memory Training Centers of America, has been responsible for program development, training and oversight of MTCA clinical services for the past decade. Dr. Brotter was previously on the staff of the New York... Read More →


Wednesday May 6, 2015 2:30pm - 3:45pm EDT
Tampa Convention Center | Room 15

2:30pm EDT

Market Fundamentals & Trends in Senior Housing

Senior housing experts and data gurus from the National Investment Center for Seniors Housing & Care will discuss current and forecasted market conditions and dive into which sectors are seeing the strongest demand, new development, and highest rates of construction. They also will address where the seniors housing property sector is in its market cycle, macroeconomic demographic and capital market trends affecting the outlook for seniors housing, investor interest and whether occupancy rates and rent growth are poised for future gains.

 


Speakers
avatar for Charles W. Harry, Jr.

Charles W. Harry, Jr.

Managing Director and Director of Research, National Investment Center for Seniors Housing & Care
Chuck Harry is responsible for guiding all of NIC’s research efforts, including the analysis function of the NIC MAP service. Prior to joining NIC in 2010, he worked at Cushman & Wakefield, where he held the positions of managing director, Investment Strategies, and managing director... Read More →
avatar for Beth Burnham Mace

Beth Burnham Mace

Chief Economist and Director of Capital Markets Outreach, National Investment Center for Seniors Housing & Care
Beth Burnham Mace is the Chief Economist and Director of Capital Markets Research at the National Investment Center for the Seniors Housing & Care Industry (NIC). Prior to joining the staff at NIC, she served as a member of the NIC Board of Directors for 7 years and chaired NIC’s... Read More →


Wednesday May 6, 2015 2:30pm - 3:45pm EDT
Tampa Convention Center | Room 11

2:30pm EDT

Easily Track the Health Care Quality of Peers and Partners
Rapid changes in today’s health care environment are spurring increased attention to the safety, quality, and consumer satisfaction with the long-term care experience. To thrive in this new environment, leaders need to assess their own performance as compared to peers and understand the relative performance of current or prospective partners. Organizations must share and use quality, safety, patient experience and other credible performance information reflecting local characteristics and priorities, while following national standards. This presentation will profile how to meet this need via MONAHRQ®, free software available from the federal Agency for Healthcare Research and Quality that produces evidence-based, customizable health care reporting websites. This session will offer case studies exploring how the software is used to meet regulatory reporting requirements, align with industry standards, and assist in business planning.

Moderators
avatar for Diane Stollenwerk

Diane Stollenwerk

President, StollenWerks Inc.
Diane Stollenwerk is president of StollenWerks Inc, a federally-recognized woman-owned small business providing strategic, policy and planning advice and services to nonprofit, corporate and government clients. She is also a Commissioner on the Maryland Health Care Commission, which... Read More →

Speakers
avatar for Lou Galterio

Lou Galterio

Suncoast RHIO, Founder
Lou Galterio is the Chief Executive Officer and Founder of the SunCoast RHIO in South West Florida.He has an MBA in Finance and studied electrical and electronic engineering.  His undergraduate degree is in Management Science and Statistics.  Following a career in Banking, he entered... Read More →
avatar for Theressa Lee

Theressa Lee

Director, Center for Quality Measurement and Reporting, Maryland Health Care Commission


Wednesday May 6, 2015 2:30pm - 3:45pm EDT
Tampa Convention Center | Room 14

2:30pm EDT

Maximize Your NOI By Working Smarter, Not Harder

Increasing a company’s net operating impact is imperative in today’s business climate. Attendees will have their current paradigms challenged and recalibrated in an hour-long journey that will provide tools, techniques, processes, and the secret sauce to exponentially increasing NOI growth and staving off competition.  Attendees will engage in a case study delving into how an ALFA member grew NOI in focus communities by more than 75% in just six months, contributing to company-wide NOI growth greater than 33%. 


Speakers
avatar for Jack Burt

Jack Burt

Principal, Senior Living Net Operating Impact
avatar for Jill Turley Haselman

Jill Turley Haselman

CEO, Senior Living Net Operating Impact
avatar for Earl Parker

Earl Parker

Chief Operating Officer, Commonwealth Assisted Living
avatar for Jeffery Ritz

Jeffery Ritz

President, Senior Living Net Operating Impact


Wednesday May 6, 2015 2:30pm - 3:45pm EDT
Tampa Convention Center | Room 13

2:30pm EDT

How to Prepare For and Win an NLRB ‘Quickie’ Election
Major changes to election rules from the National Labor Relations Board will reduce the time between a union’s request for representation and a vote by workers, effective April 14, 2015. Employers now will have less time to communicate. The rules also require employers to provide to the union more of their employees’ personal contact information such as emails and phone numbers. A separate NLRB decision gives employees the right to use company email to organize. Based upon this ruling, many existing employer email policies have been rendered unlawful. The session will provide communities and operators with proactive measures to help prepare for the changes and protect your organization.

Speakers
MJ

Michael J. Passarella, Esq.

Shareholder, Jackson Lewis P.C.
EV

Edward V. Jeffrey, Esq.

Shareholder, Jackson Lewis P.C.


Wednesday May 6, 2015 2:30pm - 3:45pm EDT
Tampa Convention Center | Room 18

2:30pm EDT

Insights from the Executive Suite: Advancing Memory Care In Senior Living

Numbers are growing. Needs are increasing. Units are being added. Learn from a panel of C-suite memory care leaders on future services in senior living. They will discuss the biggest challenges facing this service area, what developers and operators need to know, what senior living leaders should plan for clinically and operationally, and how to prepare.


Moderators
MN

Maria Nadelstumph

Vice President of Organizational Development & Program Excellence, Brandywine Senior Living

Speakers
CH

Chris Hyatt

Executive Vice President, Operations Support, Brookdale
JJ

Joe Jasmon

COO, The LaSalle Group
TN

Todd Novaczyk

President & CEO, New Perspective Senior Living
LS

Loren Shook

President & CEO, Silverado


Wednesday May 6, 2015 2:30pm - 3:45pm EDT
Tampa Convention Center | Room 24

2:30pm EDT

Mobile Technology and Its Role in Transforming the Senior Living Business
Seniors and their families are becoming increasingly sophisticated in their use of mobile technology. To meet these heightened expectations of current and future residents, innovators are integrating mobile technology into the memory care experience to improve person-centered care and family piece of mind. Learn how leaders across all levels of living are building on existing research and using the power of mobile technology to create new ways to empower staff, engage residents and build intergenerational connections with their local community.

Speakers
avatar for Sarah Hoit

Sarah Hoit

CEO, Connected Living, Inc.
Sarah Hoit is a career social entrepreneur focused on companies that impact larger socialissues. She co-founded Connected Living in 2007 to bring digital inclusion to the 60 millionunderserved Americans who do not have easy access to digital technology.Sarah was previously Founder... Read More →
NK

Nicole Kaufman

Chief Development Officer, Compass Pointe Healthcare System
HK

Hollie Kemp

Corporate Director of Dementia Services, Compass Pointe Healthcare System
CW

Chris Winkle

President & CEO, Sunrise Senior Living


Wednesday May 6, 2015 2:30pm - 3:45pm EDT
Tampa Convention Center | Room 19

2:30pm EDT

The Importance of Sales & Clinical Partnership: Business Awareness, Length of Stay, and Revenue
This interactive session will highlight the importance of the sales and clinical partnership, sharing insights Brookdale learned from the CMS Innovation Grant with INTERACT, a program designed to help community staff identify, assess, communicate, and document changes in resident status before  a decision on hospitalization is made. Presenters will offer an exercise highlighting the importance of a sales/clinical collaborative partnership and customer service.  This session will address the clinical length of stay and impact to revenue, the importance of the sales/clinical partnership and increased awareness and impact this collaborative partnership has on any senior living organization.

Speakers
KE

Kim Estes

Senior Vice President, Clinical Services, Brookdale
avatar for Jim Pusateri

Jim Pusateri

Senior Vice President, Sales, Brookdale
Mr. Pusateri is Senior Vice President of Sales at Brookdale Senior Living. This is Jim’s second stay with Brookdale. From 1997 to 2000, Jim was hired as the first Regional Director of Sales with Brookdale and held positions as Corporate Director of Sales and Marketing and Corporate... Read More →


Wednesday May 6, 2015 2:30pm - 3:45pm EDT
Tampa Convention Center | Room 20

4:00pm EDT

4:00pm EDT

4:00pm EDT

Decision Making Authority and Resident-Family Conflict
Assisted living providers must be prepared should a family conflict occur concerning a resident. Presenters will discuss legal scenarios, the hierarchy of decision makers and related legal documents, decision making authority, the impact on higher acuity residents, protecting the resident, government investigations, visitation rights, related public relations issues, and when and why state agencies and ombudsmen should become involved. Participants will learn how to better understand these issues through examples.

Speakers
avatar for Josh Davis

Josh Davis

Partner - Healthcare Practice Leader, Lewis Brisbois Bisgaard & Smith LLP
MP

Michael Pochowski

Manager, Government Relations and Legal Operations, Brookdale
avatar for Frank Russo

Frank Russo

Vice President of Risk Management, Silverado
Frank is the Vice President of Risk Management and Privacy Officer for Silverado Senior Living. He has been with Silverado’s Corporate Office in Irvine, CA since 2005. Silverado is a nationally recognized provider of Memory Care Assisted Living, Home Care and Hospice services, with... Read More →


Wednesday May 6, 2015 4:00pm - 5:15pm EDT
Tampa Convention Center | Room 15

4:00pm EDT

Best Practices for HIPAA Compliance and Data Protection for Senior Living Operators
Senior living communities face many challenges when serving older adults, particularly with regard to protecting the privacy and security of seniors themselves and their personal information. This session will discuss key aspects to achieving those goals. First, it will provide practical tips for creating an effective, efficient and documented training program to create staff awareness and ensure compliance.  The session also will cover critical legal risks and practical issues concerning various approaches to monitoring, including video, smarthome, geofencing, and related technologies that communities should consider when implementing and maintaining a monitoring program. Finally, the session will provide communities with strategies for data breach preparedness and response. 

Speakers
JL

Joseph Lazzarotti, Esq., CIPP

Shareholder, Jackson Lewis P.C.


Wednesday May 6, 2015 4:00pm - 5:15pm EDT
Tampa Convention Center | Room 18

4:00pm EDT

Innovation in Social Programming: It's Time for Change

Does your social engagement program feel stale and boring? Are your residents doing the same thing every day? Explore how to assess your program, ignite innovation, and make change. Don’t get stuck in a rut. Breathe life back into your programs. Institutionalize innovation. Residents and families will notice.


Speakers
avatar for Joel Kroft

Joel Kroft

ED of Memory Care Programs, Country Meadows
After focusing on Human Development and Gerontology in undergraduate and graduate school, Joel Kroft has actively worked in dementia care for over 15 years in both assisted living and adult day care.  Working in a variety of operational roles including program manager and educator... Read More →
MN

Maria Nadelstumph

Vice President of Organizational Development & Program Excellence, Brandywine Senior Living


Wednesday May 6, 2015 4:00pm - 5:15pm EDT
Tampa Convention Center | Room 24

4:00pm EDT

Residents Helping Residents: A Dynamic Shift in Psychosocial Care
To help address challenges presented by older adults experiencing loneliness and depression, Holiday Retirement introduced a pilot mutual support group program called the Java Music Club™ in communities including a mix of independent living, assisted living, and memory care homes. For those living with dementia, these issues become more acute as the capacity to understand information deteriorates, yet the need for meaningful social engagement remains. Loneliness and depression are associated with numerous negative health outcomes and a significant increase in hospitalizations and health care costs. Using video and interactive learning, presenters will review the theory and structure of mutual support groups, share results and the implementation processes, program effectiveness and lessons learned.

Speakers
avatar for Tess Aiello

Tess Aiello

Resident Enrichment Manager, Holiday Retirement
Tess Aiello oversees Resident Enrichment for Holiday Retirement, including Independent Living, Assisted Living and Memory Care programs. Leading a team of 300 Enrichment Coordinators, she provides programming standards, resources, and training guidelines on how to identify residents... Read More →
avatar for Kristine Theurer

Kristine Theurer

Founder, Java Music Club
Kristine Theurer is a researcher and founder of the Java Music Club mutual support group program and has worked in senior living for over 20 years. She is a published author, facilitates training workshops across Canada and the US and presents regularly at international conferences... Read More →


Wednesday May 6, 2015 4:00pm - 5:15pm EDT
Tampa Convention Center | Room 19

4:00pm EDT

The Other Talk: Residents and Their Families Discuss the Rest of Their Life Together

The Other Talk is designed to help residents get past the emotional barriers that can exist between them and their families before having an open, honest dialogue about the essentials for the rest of life: financing an uncertain future, selecting the best living arrangements, getting the necessary medical care, and taking charge at the end of life. This presentation provides attendees with concepts and techniques to help residents navigate the intricacies of starting the elder care and end-of-life conversations that most residents and their families don’t want to have, including overcoming the feeling of losing control over the things they’ve spent a lifetime building such as a house, car, finances, relationships, self-esteem and self-worth. 


Speakers
avatar for Tim Prosch

Tim Prosch

Author, The Other Talk


Wednesday May 6, 2015 4:00pm - 5:15pm EDT
Tampa Convention Center | Room 13

4:00pm EDT

The New Generation of Senior Marketing: Instant and Personal
Today’s seniors are more active, cultured and technologically advanced than ever before. More than half of individuals aged 65 and older use the Internet today. This group is also rapidly becoming more accustomed to using social media. Presenters will examine what this shift means from a marketing perspective, offer recommendations for reaching this audience, including how to best approach them. Hear from industry experts and communities about how they’ve changed their marketing strategies to a more immediate and personable approach; why they made the change, and results they’ve experienced. 

Speakers
GF

Gary Fernandez

Vice President National Sales and Marketing, Capital Senior Living
DJ

Doug Johnson

Vice President, Senior Living, RealPage
avatar for Meghan Lublin

Meghan Lublin

SVP of Corporate Marketing & Communications, Sunrise Senior Living
Meghan Lublin is senior vice president, Corporate Marketing & Communications, at Sunrise Senior Living.  Having served at Sunrise for more than 10  years, she is now responsible for the company’s global branding, traditional and online marketing, public relations and internal... Read More →
SM

Steve Moran

Publisher/Blogger, Senior Housing Forum


Wednesday May 6, 2015 4:00pm - 5:15pm EDT
Tampa Convention Center | Room 20

7:00pm EDT

Closing Night Celebration at Busch Gardens
Thrilling roller coasters, stunning gardens, and amazing animals are on the agenda for the official closing night celebration at Busch Gardens Tampa Bay. Admission to this event includes dinner, open bar, admission to selected areas of the park, and transportation from official ALFA hotels. Participants must be at least 21 years old to attend this event. This is a separate ticketed event.

Wednesday May 6, 2015 7:00pm - 10:00pm EDT
Busch Gardens Tampa
 
Thursday, May 7
 

8:00am EDT

Networking Breakfast
Thursday May 7, 2015 8:00am - 8:45am EDT
TBA

8:30am EDT

Driving Change Through Insightful Market Data Interpretation

Quantifying and understanding the scope of a community’s potential market and competition are important tools for ensuring viability. However, assisted living models have shifted in response to economic conditions, market behaviors, older adults’ desires and other factors. Many markets are experiencing the emergence of smaller memory “board and care” homes that are changing the business landscape, along with increased interest in community-based services and technologies. As a result, data collection, analysis and how markets are quantified are shifting. This session will discuss analyzing and quantifying the competition, identify challenges in segmenting the market for levels of care, and review current methodological approaches to quantifying the depth of the markets.


Speakers
KA

Karen Adams

Vice President, GSI Consulting
avatar for DeAnne Clune

DeAnne Clune

Marketing Director, PRCN
DeAnne's background in senior living marketing began in 1999, serving in corporate and regional marketing leadership roles for well-known companies such as Leisure Care, Merrill Gardens and Emeritus.  She also worked as an industry marketing consultant for four years, prior to joining... Read More →


Thursday May 7, 2015 8:30am - 10:00am EDT
Tampa Convention Center | Room 14

8:30am EDT

Developing a Mentoring Culture to Create Leadership Advantage
Sodexo’s Spirit of Mentoring programs have grown from a formal year-long program for approximately 200 managers to multiple mentoring options for both managers and frontline employees. Today, a mentoring culture has emerged, engaging employees at all levels in formal and informal mentoring relationships across the company. This session will address the genesis of this program’s culture, its critical components and priorities, and how mentoring has helped create leadership advantage. Session leaders will provide insights, share best practices, tools, resources, and success stories about a 10-year journey into mentoring along with how to create metrics to evaluate program effectiveness.

Speakers
avatar for William Sibbers

William Sibbers

District Manager, Sodexo
After graduating with a Bachelor of Music with a major in piano from Western Washington University, Bill continued his vocation in dining services.  Over the next 35 years with Sodexo he was promoted through leadership roles of increasing responsibility in both operations and marketing... Read More →
avatar for Ray Torres

Ray Torres

VP Business Development, Sodexo
Ray Torres is Vice President of Business Development for Sodexo’s Senior Living division. Sodexo, the world’s leading Quality of Life Services Company and 18th largest employer is also the  partner of choice in over 400 Senior Living communities across the US and 2900 across... Read More →


Thursday May 7, 2015 8:30am - 10:00am EDT
Tampa Convention Center | Room 18

8:30am EDT

A Holistic Approach to Increase Engagement Among Staff, Family, and Residents in Memory Care
Senior housing communities must take a proactive approach to minimize residents’ memory loss while enriching their lives. This session will examine the current state of memory care in a typical senior housing setting, how proactive engagement slows the progression of memory deterioration and how an integrated and holistic approach to memory care increases staff, resident and family satisfaction. Engaged family members are a key part of slowing the process of memory deterioration. Some family members may live close enough for regular visits, but many family members are geographically spread. Staff and administrators can engage with residents on a higher level by encouraging family members to submit stories, achievements, interests and other biographical information.

Speakers
avatar for Sarv Devaraj, Ph.D.

Sarv Devaraj, Ph.D.

Founder, CarexTech, Chair Professor of Management, University of Notre Dame
Sarv Devaraj is a Chair Professor of Management at the Mendoza School of Business at the University of Notre Dame. Dr. Devaraj has done extensive research in the health care industry for more than 15 years, winning several international awards and recognitions for his work. Most recently... Read More →


Thursday May 7, 2015 8:30am - 10:00am EDT
Tampa Convention Center | Room 24

8:30am EDT

Project Lifesaver Technology Aids in Protection and Location

Learn about life saving technologies from the Project Lifesaver program. PAL Program Coordinator Crystal Gonzalez will review the technology and explain how it can be implemented into a senior living community’s protocol plan for residents who wander due to Alzheimer’s disease or other dementias. Participants will learn how the program can be administered by trained staff onsite or connected through local law enforcement should an elopement occur. 


Speakers
avatar for Crystal Gonzalez

Crystal Gonzalez

PAL Program Coordinator, Project Lifesaver International
Crystal Gonzalez serves as Project Lifesaver’s Protect and Locate (PAL) coordinator and has done so for over 1 year. Mrs. Gonzalez helped initiate the program and has continued to develop it. She coordinates sales, service, inquiries, finances, testing and development. She also... Read More →


Thursday May 7, 2015 8:30am - 10:00am EDT
Tampa Convention Center | Room 19

8:30am EDT

Maximize the Growing Opportunity of Internet Referrals and Leads

Learn how to convert Internet leads and referrals into new residents through hands-on, skills-building training. Session participants will gain skills such as simple techniques to get Internet leads to engage. They also will practice crafting successful phone and email messages and managing those phone calls that can derail the appointment-setting process. The importance of face-to-face meetings will be discussed along with how to achieve the desired outcome. Participants will learn practical tips for updating community information, creating strong promotional listings, and managing a community’s online reputation.


Speakers
JA

Jeanine Aspen

President, DEI Sales and Management Systems


Thursday May 7, 2015 8:30am - 10:00am EDT
Tampa Convention Center | Room 20

10:15am EDT

General Session | CEO Insights on the Future of Senior Living
Moderators
avatar for Nina Easton

Nina Easton

Fortune’s Washington politic and economic columnist and senior editor. Co-chair of the Fortune Most Powerful Women Summit. Acclaimed author and award winning reporter.

Speakers
BB

Brenda Bacon

President & CEO, Brandywine Senior Living
KH

Kai Hsiao

President & CEO, Holiday Retirement
CW

Chris Winkle

President & CEO, Sunrise Senior Living


Thursday May 7, 2015 10:15am - 12:00pm EDT
TBA