ALFA Senior Living Executive Conference

Have you ever felt that the sales culture stops with the executive director? Sales teams are under a lot of pressure to have a high census, and this session will offer sales teams actionable steps to achieve that goal. Operations and sales leaders will discover better ways to unlock their potential for a unified sales culture. Hear how these sales leaders have obtained buy-in from their teams to differentiate their product in a competitive market. After attending this session, you can help develop your entire team into a strong sales force. 

The ability to hire and retain employees in senior living is challenged by caregiver shortages, high employee turnover and an aging population with increasingly sophisticated care needs. These factors can form a vicious cycle as providers rely on current staff to fill additional shifts causing burnout, dissatisfaction and ultimately more turnover. This session will examine the senior living workforce and detail how to turn around turnover by adopting employee-centric practices that improve staff satisfaction and retention. Discover strategies to keep staff engaged and how a balanced approach to staffing improves employee satisfaction, quality of care and service, resident and family relationships, and financial performance. You will learn how to proactively identify hiring needs, recruit high quality candidates, and attract best fit employees for long-term retention. 

Major changes to election rules from the National Labor Relations Board will reduce the time between a union’s request for representation and a vote by workers, effective April 14, 2015. Employers now will have less time to communicate. The rules also require employers to provide to the union more of their employees’ personal contact information such as emails and phone numbers. A separate NLRB decision gives employees the right to use company email to organize. Based upon this ruling, many existing employer email policies have been rendered unlawful. The session will provide communities and operators with proactive measures to help prepare for the changes and protect your organization.

Senior living communities face many challenges when serving older adults, particularly with regard to protecting the privacy and security of seniors themselves and their personal information. This session will discuss key aspects to achieving those goals. First, it will provide practical tips for creating an effective, efficient and documented training program to create staff awareness and ensure compliance.  The session also will cover critical legal risks and practical issues concerning various approaches to monitoring, including video, smarthome, geofencing, and related technologies that communities should consider when implementing and maintaining a monitoring program. Finally, the session will provide communities with strategies for data breach preparedness and response. 

Sodexo’s Spirit of Mentoring programs have grown from a formal year-long program for approximately 200 managers to multiple mentoring options for both managers and frontline employees. Today, a mentoring culture has emerged, engaging employees at all levels in formal and informal mentoring relationships across the company. This session will address the genesis of this program’s culture, its critical components and priorities, and how mentoring has helped create leadership advantage. Session leaders will provide insights, share best practices, tools, resources, and success stories about a 10-year journey into mentoring along with how to create metrics to evaluate program effectiveness.